Outer Aspect Job wins BEST OF CATEGORY and PEOPLES CHOICE at the 2006 ONE Awards

AND THE WINNER IS... CLARATYNE CLOUDS. The winning campaign of the 2006 ONE Awards is Claratyne Clouds. The advertisement also won the "Best Category" award in the Transit category. The judges considered this to be an outstanding campaign that truly captured the imagination and attention of passers by.

During January and february, the public voted for their favourite outdoor creative from the selected finalists. During voting a huge majority of 64% voted for Claratyne Clouds. The advertising appeared on bus sides throughout New South Wales. The medium allowed the target to be reached where they suffer from hayfever most commonly - outdoors.

The unique use of lenticular panels is a great demonstration of what can be achieved with outdoor when technology is incorporated. The creative idea has the wow-factor that truly engages consumers. A very memorable advertisement that allowed the creative agency to reproduce the television commercial effectively in a static format.

"The technology you can use to bring an idea to life is fantastic."
- Brad Downing & Marc Law, Saatchi & Saatchi